How CE Retailers Can Streamline Digital Transformation
Digital transformation has marked a seismic shift that the retail industry — particularly the way that it has, in turn, transformed consumer behaviors. From heightened in-store experiences to improved operational practices, brands must digitally transform every aspect of their business in order to stay competitive in the market.
Much of today’s society has grown up in a digitally-driven planet. While this ‘digitally native’ population makes up a large proportion of consumers, relatively few of them are in positions of leadership at CE retailers. Without a ‘native’ at the helm, how do you steer a successful digital transformation?
Start by looking within. Are there any lines of business that are holding back growth? Below are four departments that can help retailers streamline the digital journey and directly impact the organization’s bottom line:
Stan Garber is President at Scout RFP. As president, Stan sets the marketing and growth strategy. He previously was a co-founder in ONOSYS which was acquired by livingsocial in 2012. At ONOSYS, he led the business development and financial functions. Prior to this, he went to Case Western Reserve University where he studied Finance and Management. Outside of work, you can find Stan cooking, running, and traveling, plus being thankful he didn’t become an investment banker.