So where do we as an industry go from here? We have these great products that everyone loves using, loves upgrading and loves accessorizing, yet we are having a tougher and tougher time getting them into consumers’ hands while still leaving some coin in ours.
Now more than ever we are forced to be smarter in our business decisions, more efficient and more productive in our business processes, and more creative in marketing and product development to ride out the storm. We have often been told that CE products are recession proof as consumers tend to stay close to home in tough times and invest in cocooning. Our marketing will have to emphasize that trend.
We should also keep in mind that the upcoming analog shutoff is just around the corner, and the possibility for pent-up demand for digital televisions and the wonderful accessories needed for those televisions should spur some sales activity in January and February.