CE Thrives Despite Gloomy Forecasts
Every issue of Dealerscope is a celebration of the CE retailer, but our March issue is always a little special—it includes our annual list of the industry’s top performing dealers, what we call The 101 Club. Not only are they the top 101 CE dealers from a revenue standpoint, but they also give 101 percent to the vibrancy of this business.
This year it’s even more important to recognize the successes of our industry, and there are lots of them. Despite all the doom and gloom surrounding economic reports, the CE industry is still doing well. As our researcher points out in her introduction, CE sales rose 6 percent in 2007 over 2006. The Consumer Electronics Association predicts an increase of 6.1 percent in sales for 2008. Television sales are expected to lead the growth, expanding by 13 percent, and owing a lot to the DTV transition of 2009. Next generation DVD player sales—it’s safe to say Blu-ray now—should experience a significant growth now that consumers don’t have to decide which format to support. Sales of gaming hardware, navigation and PMP accessories will also continue to climb.
While many people have decided to focus on the negative news (home foreclosures, poor Wall Street performance), the most successful dealers look instead for the opportunities. The two most obvious opportunities coming up are the DTV transition and the federal government’s economic incentive checks. Package those two together and you’ve got a combination that could bring millions of dollars into the industry.