TVs are being bought bigger, smarter – and the buys are increasingly Ultra HD 4K or 4K OLED. And, they’re being bought with audio – maybe even multi-room audio – as a coda to the purchase. Those descriptives are what Jack Wetherill, of the research and forecasting firm Futuresource Consulting, said characterize the lion’s share of of TV and audio gear bought over the last 18 months or so in the U.S. market. His company’s findings were offered as the leadoff talk of the “Your Next TV & Audio” presentations at the 2015’s CE Week, which opened Tuesday in New York City.
TV, he said, exhibits all the earmarks of a mature market – with the added dynamic of a huge replacement cycle that is hitting now. Some highlights in the figures:
• Smart TV, which make up 45 percent of U.S. sales last year, should account for 55 percent in 2015.