CE Week Anchors a Fast-Paced Summer in the Run-up to Fall
It’s been an eye-opening few weeks for those in the consumer electronics industry who thought that the summer of 2014 was going to be a time to take a breather before heading into Q3 and the holiday selling season.
Things have been busier than ever. Witness the CE Week New York City event, just concluded at the end of June. The conferences, which ranged in subject scope from 4K Ultra HD TV, high-resolution audio, the connected car, 3D printing, wearables and the future of robotics—to name just a few—were packed, as was the exhibitor space.
More products than ever from startups and entrepreneurs populated the Metropolitan Pavilion, but there were also plenty of major, well-established CE companies holding court to firmly ground the event as a sort of mini, mid-year version of CES (whose organizer, the Consumer Electronics Association, co-presented this show).
CE Week provided a stage for the latest 4K model introductions. It also hosted the official debut of the home version of Dolby Atmos surround-sound technology, courtesy of Onkyo and Pioneer. And it served to train a spotlight on high-resolution audio as a potential profit stream for margin-strapped retailers who would do well to parlay the small window of profit opportunity that 4K TVs are now affording them into add-on sales of high-performance sound systems.
A few comments from our exit interviews with prominent retailers and representatives from distributors and buying groups speak volumes about the value of this show:
“There are things that came out of this that we may have closure on by CES,” said New Age president Fred Towns. “I went in with an eyes-open attitude, and I now know I’d go back next year.”
Rich Lee of the New Jersey retailer Electronics Expo noted, “It was a good show and a good opportunity to take our store managers and our Internet guys there. This way, they get to talk to the manufacturers, and it helps in marketing their products.”
And Tom Hickman of the Nationwide buying group, referencing the wealth of health and fitness products and concepts on display, summed up his experience in a way that really applied to the entire show: “This, to me, was a peek into the future, before the future gets here.”
For those who were unable to make the trip into Manhattan to attend this year, we’ve arranged for you to experience some aspects of that same “peek into the future.” We’ve made the lion’s share of press conferences, seminar presentations, exhibitor interviews and short product demonstrations held on the CE Week Demo Stage available on the streaming video site, ceweekny.com/tv.
So settle back with your tablet and a cool drink, and find out what’s hot this summer, besides the weather.