CE Week Session Delves into Programmatic Buying … and Why You Should Use It
Bob Scaglione of OwnerIQ began his CE Week presentation on June 25 in New York City with a clip from the Tom Cruise film Minority Report showing Cruise’s character walking through a futuristic mall and being bombarded with holographic, virtual-reality advertisements.
In 2002 when that film came out, this scene may have seemed far-out and implausible. But in 2014, a spin on this kind of advertising is coming at us every day—and we may not even know it.
Scaglione is Senior Vice President, Strategic Channel Development, for OwnerIQ, a company that specializes in programmatic ad buying, and he feels this unique method of purchasing promotion is the future of advertising—one that the CE industry is buying into, but should be embracing even more vigorously.