Consumers Gain More CE Control
Consumers want control over all their digital content. And, if the prevailing theme during an Industry Trends session here at CES is any indicator, this is the year they’re going to gain control and more of it.
“Consumers are frankly expecting and demanding more, just look at the rapid growth of megapixels in digital cameras,” said CEA analyst Steve Koenig, who presented the macrotrends along with CEA economist Shawn DuBravac. “That’s consumer demand. They want greater storage capacity for their digital content too.”
New services are redefining the consumer experience and satisfying that need for more control and instant satisfaction, said DuBravac, referring to the proliferation of new companies that are allowing people the freedom to post videos, blogs, podcasts, and photos on personal websites or Web 2.0-style platforms, such as Facebook, Flickr, YouTube and Twitter, all from mobile devices and all for free.