CEA: 2009 CE Sales Outlook Has a Few Bright Spots
As prelude to the opening in Las Vegas of the 2009 International CES, show sponsor CEA’s lead statisticians laid out data that showed a continuation of slowed sales trends but also pointed to some bright spots in certain high-growth tech categories.
The results, presented by Steve Koenig, director of industry analysis, and Shawn DuBravac, CEA economist, came from a State of the Industry report where 10 percent of “tech insiders” polled said tightening credit had had a severe negative impact on their businesses and another 37 percent qualified the impact as at least moderately negative.
“Discretionary spending has turned negative in the last few months,” said DuBravac, with consumers “squeezing back” by delaying purchases or curtailing what they perceived as excessive spending. “However,” he added, “technology continues to outperform other durable goods such as the major appliance and auto industries. Consumers consider electronics a necessity.”