Consumerscope: What to Expect for Holiday CE Sales
Every year the CE sales cycle reaches a boiling point on Black Friday and simmers through the New Year. That cycle reflects the overall state of the industry, as well as its impact on dealers and consumers. This holiday season will be a decisive statement on the health of 2010’s economy, while also serving as a harbinger for what we might expect in 2011.
There is cause for cautious optimism. According to CEA’s 17th Annual CE Holiday Sales and Forecast study, total holiday spending by U.S. adults is expected to be $1,142, up 3% from 2009’s $1,365; reversing two consecutive years of decline.
Still, consumer concerns about the economy remain and more people say unemployment is a reason to spend less this holiday season. The “new normal” consumers have adopted is felt by manufacturers and retailers, who struggle to work within the new parameters of value.