CEA, DEG Launch Ultra HD Campaign

Consumer Electronics Association (CEA) and DEG: The Digital Entertainment Group on Thursday announced that they are teaming up on a campaign to tout the benefits of Ultra HD technology.

The minute-long video will be shown in stores, including during CEA Demo Days, while a 30-second version will be spread online.

“Ultra HDTV is our future. It is the next step forward in home display technology,” CEA President and CEO Gary Shapiro said in a statement.

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