CEA, DEG Launch Ultra HD Campaign
Consumer Electronics Association (CEA) and DEG: The Digital Entertainment Group on Thursday announced that they are teaming up on a campaign to tout the benefits of Ultra HD technology.
The minute-long video will be shown in stores, including during CEA Demo Days, while a 30-second version will be spread online.
“Ultra HDTV is our future. It is the next step forward in home display technology,” CEA President and CEO Gary Shapiro said in a statement.