Currently, 30 percent of U.S. households have a high-definition television set and, according to the Consumer Electronics Association, that number is expected to rise. The CEA predicts that 2007 will see 16 million HDTVs being sold, bringing the total up to 52.5 million sold in the U.S. and the percent of households to 36 percent.
Along with this information, the CEA also released a study titled “HDTV: You Have the Set, But Do You Have the Content?”, which found that 44 percent of HDTV owners actually receive HDTV programming. The study, which was taken from a random sample of 2,508 U.S. adults, revealed that most HDTVs are used to watch DVDs and play video games rather than view HD specific programming. The most common device connected to HDTVs: the DVD player.
So, what can the HDTV programming industry do to increase the number of units connected to those types of services?