In an effort to level the playing field between cable operators and other manufacturers, the Consumer Electronics Association filed a consensus proposal with the FCC Wednesday on the topic of “plug-and-play” cable devices. The letter urges the FCC to allow CE and IT manufacturers to compete directly with cable companies that create set-top boxes that allow customers to view their content. Under CEA’s proposal, any manufacturer would be allowed to make a similar product that achieves the same end. In addition, the proposal urges technological improvements that would spawn a “new generation” of cable cards. Said CEA President and CEO Gary Shapiro, “Today we are offering a solution that would give consumers the widest choices in both equipment and services. We hope this will be a breakthrough toward a win-win plug-and-play environment that meets all consumer needs.”
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