Annual CEA Holiday Forecast Finds Consumer Tech Spending to Grow this Season
CEA predicts consumer electronics spending will rise 2.6 percent this holiday season, which is down from four percent growth in 2012. Seventy-four percent of consumers who are intending on purchasing gifts this season plan on buying CE as gifts. They are setting aside 33 percent of their holiday budget to CE according to CEA's 20th Annual CE Holiday Purchase Patterns Study.
The study also found that 68 percent of consumers will spend the same or more this holiday season compared to last year.
Shawn DuBravac, CEA's chief economist and senior director of research, said in a press release: