CEA: In-Vehicle Electronics Will Grow to $12.8 Billion This Year
The in-vehicle consumer electronics sector is booming to the point that it will reach $12.8 billion by the end of the year, a gain of 13 percent. That’s according to a study released by the Consumer Electronics Association this week.
The study, called “Automotive Electronics: What Consumers Have and What They Desire,” found that while the average American spends 17 hours a week in his or her car, nearly 40 percent of them are interested in purchasing some form of electronic accessory for their car. Most popular devices include remote vehicle starters, navigation devices and car alarms, with satellite, HD radio and DVD players mentioned as well.
“Consumers want to the flexibility to take their CE devices in and out of the car,” CEA industry analysis manger Steve Koenig said in the organization’s statement. “They also want to be able to switch out devices easily as technology shifts and advances. Cars that include solutions that make it easy to connect and power portable CE devices will do well with consumers.”