CEA Launches Tablet Tracking
The Consumer Electronics Association announced this week the launch of a new quarterly tracking service for the tablet computer market. The new Consumer Outlook on Tablets will come out the last Monday of each quarter.
The reports will measure sales and forecast data, while also considering consumer survey data and social media.
“Tablets are the fastest growing category in consumer electronics history,” Tara Hutton, director of market research for CEA, said. “CEA’s quarterly Consumer Outlook on Tablets offers an unmatched examination of what consumers think about tablets, how they’re using the devices, and what their future purchase intentions may be.”