CEA: More Than Half Use Digital Content
A new study by the Consumer Electronics Association has found that more than 50 percent of online adults in the U.S. watch some form of streaming or downloaded video content in the home, while 68 percent interact in some way with video or audio in the home.
“Technology allows consumers to access almost any content they desire instantaneously on Internet-connected devices,” Chris Ely, manager, industry relations, CEA, said as part of the announcement. “The rise of mobile broadband has resulted in the emergence of connected devices that are able to stream content directly from the Internet, and services that allow consumers to store and access content without the need of a hard drive.”
CEA's study, "Connecting the Dots Between Consumers, Content and Consumer Electronics in the Home," is the subject of a webinar scheduled for Jan. 18 at 3 p.m.