CEA: Nearly Half Bought Electronics on Black Friday Weekend
More than 118 million Americans shopped on Thanksgiving weekend, with nearly half of consumers (48 percent) buying consumer electronics products. That's according to a survey released by the Consumer Electronics Association and CARAVAN.
Electronics were the second most-popular product category, trailing only clothing. And more than 77 percent of shoppers visited a mass merchant.
“Black Friday shopping has fast become a Thanksgiving weekend tradition, like football or a post-Turkey dinner nap, for millions of shoppers,” Shawn DuBravac, CEA’s chief economist and director of research, said as part of the release of the results. “The holiday shopping season got off to a strong start as many hit the stores or went online to kick-off their holiday shopping as soon as they finished Thanksgiving dessert. These bargain hunters were able to find the deals they were after.”