CEA: Online Viewing of March Madness Rising
The NCAA Mens’ Basketball tournament, which begins Thursday, will drive sales of one million new HDTVs- and as many as 40 percent of sports fans plan to download or watch a March Madness game in the next two years, up from just 10 percent a year ago.
That’s according to a survey, called “The Third Annual Sports and Technology Study: Future of Sports Content Consumption,” released jointly by the Consumer Electronics Association and the Sports Video Group.
CBS, the network with exclusive broadcast rights to the NCAA Tournament, has experimented in past years with making the games available online, and this year is making “March Madness on Demand” available once again. These broadcasts are expected to be popular especially in the tournament’s first two days, when numerous games are played in the afternoon during work hours.