CE Industry Forges Tighter Links in Supply Chain
Top retailers, manufacturers and service and technology solution providers are revealing a new spirit of collaboration in supply chain management, agreeing that an effective end-to-end process benefits both individual companies and the entire industry they serve.
Industry leaders told us that over the last 30 years supply chain management has been an exclusive initiative to reduce inventory and costs of logistics while ensuring product availability to customers. But today leading manufacturing companies such as Sony, Samsung, HP and IBM incorporate principles of supply chain management not only in operations but in sales and marketing. The initiatives help control costs and generate greater revenues through better execution at the store level, ultimately leading to increased customer satisfaction. Why the change? The executives emphasized that the CE industry is shifting from being manufacturing-centric to consumer-centric. That means executives from the operations, sales and information technology divisions are working together to reconfigure the supply chain to enhance the consumer experience and reduce waste.
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