CEA: CE Return Rate Steady
The Consumer Electronics Association has released a study showing that return rates for consumer electronics have remained consistent for the past several years.
According to CEA's "CE Products Returns: Understand Why They Occur and How to Reduce Them," by CEA and ShowUhow, 27 percent of those surveyed said they have returned a CE product in the last two years, while 18 percent have in the past 12 months. Those figures were 26 and 16 percent, respectively, in the 2008-2009 version of the survey.
“While return rates remain consistent with previous studies, they still have a significant revenue impact on manufacturers, retailers and the entire industry,” Chris Ely, CEA’s manager of industry relations, said as part of the announcement. “Education, either at the time of purchase or online before consumers get to the store, will help customers learn more about the product in advance and reduce the need for return, especially around the holidays.”