CEA Sees Record Black Friday Weekend Online
The Consumer Electronics Association predicted that more than 100 million Americans will shop online the weekend of Black Friday, according to a report issued this week by the Consumer Electronics Association. CEA also said that 143 million Americans will shop online and off this Black Friday weekend.
According to CEA's 2014 Pre-Black Friday Report, 103.3 million Americans will shop online between Thanksgiving Day and Cyber Monday, an increase of 6.1 million shoppers from 2013. Of those shopping, three quarters plan to use mobile devices.
“Mobile use is strongly influencing the consumer’s shifting shopping patterns around Thanksgiving weekend,” Shawn DuBravac, Ph.D., chief economist for CEA, said as part of the announcement. “With the help of mobile devices, this year will be online shopping’s biggest Black Friday weekend yet and we’ll see that materialize in a number of ways.”