CEA: Smartphone Penetration Now at 64 Percent
For the first time, more U.S. households now own smartphones than "basic cell phones." That's according to data released Thursday by the Consumer Electronics Association.
The 16th Annual Household CE Ownership and Market Potential Study found that 64 percent of U.S. households now have smartphones, as opposed to 51 percent who have basic phones. The figures add up to more than 100 percent because households have more than one phone. Smarphones also tie with headphones for the product consumers most plan to purchase.
“Building on consecutive years of strong, mobile device adoption, consumers continue to embrace a connected lifestyle in the home and on the go,” Kevin Tillmann, senior research analyst, market research at CEA, said as part of the announcement.