Buyers of consumer electronics getting set to troll the aisles at January’s 2012 International CES will be looking for hardware devices, but not just for devices as entities unto themselves. They are just as interested in learning about the newest services and apps that will drive these devices, and in how multiple devices can interrelate as seamless ecosystems.
That was one of the conclusions that CEA statisticians reached in a survey of CES buyers, the data for which were revealed Tuesday night at the organization’s annual pre-CES End-of-Year Trend Analysis. (Holiday sales stats were also presented; please see Dealerscope’s CEA Industry Forum article, referenced as Related content within this writeup.)
Among the categories expected to pique show-goers’ interest in Vegas come January are wireless & wired devices (60 percent), with lifestyle electronics and Internet-based multimedia services neck and neck within the 30-to-35-percent range.