CEA: Tablet Ownership is Flat
According to a survey released this week by the Consumer Electronics Association, 41 percent of online U.S. consumers own a tablet computer, about even with the rate at around the same time last year.
CEA's Consumer Outlook on Tablets: Q3 2013 also found that 40 percent of those asked plan to purchase a tablet in the next two years, a big jump over last year.
“Tablets faced a relatively stagnant second quarter in 2013, after several consecutive quarters of strong growth,” Kevin Tillmann, senior research analyst, market research, CEA, said as part o fthe announcement. “However, an increase in consumers’ purchase intent indicates optimism. Many consumers are waiting for the next generation of models to upgrade their existing devices.”