CEA: Tech Consumer Confidence Hits 2011 High
The Consumer Electronics Association's monthly measure of consumer confidence in the consumer technology industry hit its highest level of the year, while its overall economic measure reached an all-time low.
The CEA Index of Consumer Technology Expectations (ICTE) rose to 91.2- a 12-point jump over the same period last year- while the CEA Index of Consumer Expectations (ICE) fell to 156.6, its lowest level since the survey began in 2007.
"Tech continues to grow and remains well above year-over-year levels on the heels of the strongest monthly gains for electronics and appliance retail sales since November 2009," Shawn DuBravac, CEA's chief economist and director of research, said as part of the announcement. "Strong retail sales in October, coupled with growing consumer intentions to purchase innovative new technologies, is well timed as we move fully into the holiday shopping season this week."