The Consumer Electronics Association unveiled new guidelines that it hopes will give consumers’ a little more confidence that the data collected from wellness devices (mainly wearables) that they use is properly handled and secured. CEA said the voluntary guidelines that it developed for private sector organizations that handle this data is the first-of-its-kind.
CEA also said that its Guiding Principles on the Privacy and Security of Personal Wellness Data represent “consensus among the trade association’s members” on how the industry should handle tangible privacy risks and consumer preferences.
"We have a message for consumers - wellness technology companies are making consumer privacy a top priority," Gary Shapiro, president and CEO, CEA, said in a statement. "The industry itself created and approved these Guiding Principles, recognizing that we need to evolve with common purpose to build and maintain consumers' trust. Consensus solutions are the most efficient and effective way to promote innovation, while recognizing the needs of consumers. Achieving this degree of agreement among companies in such a vast, rapidly-evolving tech category is nothing short of remarkable."