By the Numbers: CEA's 21st Annual Holiday Outlook: 2.5% Growth in Tech Spending
Chief Economist and Senior Director of Research, Shawn DuBravac, provided insight into the nuances of what promises to be an upbeat holiday selling season for consumer electronics, during a late-fall webinar where he revealed the organization's research heading into the busiest time of the year for CE retailers. The overall picture is a positive one for CE: Co
nsumer holiday spending on technology is expected to grow 2.5 percent this year over 2014.
DuBravac first reviewed 2013 holiday projections against what actually occurred, noting that 2013's holiday sales growth rate of .9 percent had fallen short of the projected 2.6 percent. "Tech gave way" in that stretch, he said, likely due to consumers using their available money in that post-economic-recovery period to fulfill pent-up demand for durable-goods necessities such as cars, appliances