CEA's Gary Shapiro Celebrates a Milestone
Among the things Shapiro is also especially proud of is the annual Consumer Electronics Show (CES). "It's doubled its size since I've started," he said. CES has become the second biggest trade show in the world and the biggest in North America. He pointed out that CES has some of the most high-profile speakers in technology, as well as over 25 partnerships with other organizations. It's come a long way from it's humble beginnings as a radio and television expo. Another of Shapiro's favorite accomplishments is the creation of the World Electronics Forum, a conference of consumer electronic association from around the world.
One of his goals for CEA and the industry is to promote the importance of and value of the products offered by CE manufacturers: "To get people to think of products not as a luxury, but as an essential part of their lifestyle." This mission has resulted in new marketing strategies for the association. Some of the new lifestyle targeted marketing has included women, seniors, college students and the disabled.
For the future, Shapiro's goals include expanding the industry and aiding consumer education of CE products. He's a very assertive leader when it comes to his activities in the CE industry, and takes his job seriously. "When I get up in the morning, the reality is I'm actually making a difference in the world." He pointed out that electronics can have a great impact not only on entertainment and lifestyle, but on politics and freedom. "By staying connected — it's one of the greatest weapons against tyranny," he said.