Consumerscope: Sports Fans Step Up to the Plate for Technology
Sports fans today have a variety of options when it comes to following their favorite teams. While television still offers the best "next to being there" experience, sports content has spread to other platforms. Mobile devices allow sports enthusiasts to follow live scores and stats, and even watch events on the go.
The Internet has provided fans a more convenient way to watch or listen to games and matches that aren't broadcast on television. As new technologies emerge and existing technologies continue to evolve, how will fans respond? In what other will fans consume their favorite sporting events?
CEA's recent Sports and Technology Study IV finds 88 percent of consumers consider themselves sports fans. While many watch sports on television in standard (66 percent) or high (56 percent) definition, other modes of consumption are being used as well. In addition to television, users report streaming video of events online (17 percent), listening to standard, terrestrial radio broadcasts (17 percent), and following live statistics via an online "game trackers" (14 percent). While the incidence for these forms of consumption are small compared to television (consumers often use these methods only when they are unable to watch on television), it demonstrates fans are leveraging CE devices beyond the display to watch sports.