CEDIA Expo Launches TechStarter FIVE for Aspiring Brands
CEDIA Expo has launched a new program focused on providing exposure for up-and-coming brands. TechStarter will be conducted in a “Shark Tank” style manner where Innovation Alley exhibitors will pitch their business model to c-suite executives. Exhibitors who demonstrate the most business potential will be selected to be one of the “TechStarter FIVE.”
All contestants will be judged by residential technology leaders: Tabatha O’Connor, CEO, CEDIA; Alex Capecelatro, CEO and founder, Josh.AI; and Hagai Feiner, founder and CEO, Access Networks. The judges will be looking for “a strong current business approach and a vision for the future of their product or service” as they roam the show floor.
Once judging and deliberation conclude, the chosen TechStarter FIVE will be presented with a dedicated promotion from CEDIA Expo channels, signage in their booth, interviews with 3 select media outlets attending the show, and an appearance on the TechStarter FIVE Q&A panel on the CEDIA Expo SmartStage. The Q&A panel will kick off on Friday, Sept. 13 from 12:15-1:15 p.m. led by Walt Zerbe, Sr. Director of Technology & Standards, CEDIA.