CEDIA Gives Advice at Capitol Show
CHASKA, MINN.- How can dealers and custom installers find growth in a time of plunging housing starts and continuing economic uncertainty?
In a course at the Capitol Learning Institute in Minnesota Sunday called "Economic Outlook and Why Your Business MUST Change," CEDIA's senior director of technology, Dave Pedigo gave advice on how to best weather the storm. Luckily, he said, "people are still buying electronics like crazy."
After reviewing economic statistics related to the 74 percent plunge in new housing starts since the 2005 peak and the massive national debt and deficit figures, Pedigo recommended to those on the custom install side that the lack of new construction mean a reemphasis on retrofit. But retrofit, he said, "is not as awful as it used to be." That's thanks to the rise of no-new-wires (NNW) technologies, from MOCA, the Wi-Fi Alliance, Zigbee and others. He suggested retailers "become master of the IP domain."