CEDIA, NAHB Form The Home Technology Alliance
LAS VEGAS -- In the midst of CEDIA’s Electronic Lifestyles EXPO, an event meant to promote deeper communication and understanding among electronics installers, home builders, architects and interior designers, CEDIA pulled together a hastily-arranged press conference to make an announcement apropos of its context: a landmark partnership with the National Association of Home Builders (NAHB).
The two organizations already had been working together through the 2006-2007 NAHB Institute of Residential Marketing research project, which CEDIA sponsored in a mutual attempt to find out what each constituency wants and needs from the other. Now CEDIA and NAHB have “strengthened” their relationship through the creation of a new program called The Home Technology Alliance, which they say will eventually provide education, products and services that will help builders more effectively and profitably offer technology to home buyers.
The Home Technology Alliance is part of NAHB’s Custom Home Builders Committee. CEDIA and NAHB tout the program as a “never-before seen focus on home technology integration.” While details are still in process, the organizations wanted to communicate the overriding goal of the program: to encourage builders at the local level to seek out and establish partnerships with local CEDIA members to more effectively demonstrate, sell, install and service technology in new construction.