CEDIA Plans Research Initiatives
CEDIA said last week that it is planning a variety of research projects this year, with an eye towards providing value to its manufacturer members.
The projects include a 2012 version of last year's "Size and Scope of the Residential Electronics Systems Market" report, as well as a dealer market share analysis and a survey of US residential electronics installation companies.
“Industry specific data can help manufacturers allocate their resources more effectively. This can mean any thing from vertical markets they should be pursing to areas of the country where a sales strategy may be needed,” Erica Shonkwiler, CEDIA's Research Manager, said as part of the announcement.