Building New Business
When Trey Brunson of H&H Lifestyles was looking to differentiate his specialty retail, appliance and custom installation business, he hit upon an electric idea. He bought a high-voltage company.
"From a competitive advantage, it makes you different," said Brunson, vice president of the Brunswick, Ga.-based dealer, which is known for the innovative ways it drives business. "It makes you more important to the architect, the builder and the designer. But, ultimately, you become more important to the homeowner because you're creating a one-stop shop."
Brunson isn't the only specialty dealer and custom installer that, during the last year, has differentiated its business to win in today's increasingly competitive, fractured and changing marketplace. Others are adding home networking divisions, exploring iPad integration, adopting home energy management practices and embracing new technologies and solutions they wouldn't have thought of a year ago.