Building New Business
"3D is exciting, but I think the more exciting technology is the IP-based televisions, and I don't think that it's really being sold properly on the floor," Brunson said. "Once people realize what that little Ethernet jack on the back of the television can do, it has the potential to be a greater add-on sale than 3D TV. But the nice thing is you don't have to choose because most 3D sets are IP-based. The possibilities are there."
Dealers and consumers are also realizing many of those possibilities can't exist without a strong home network.
"We've been doing a lot of networks; it's unbelievable," Wexler said, adding that the consumer awareness of home networking allows him to sell premium gear at a decent margin. "Look, the reality is, if you're getting a Blu-ray player, or just a TV now and a player later, you need a network connection. There's some great interactive stuff you can do on the televisions with the Internet connection and network."