CEDIA Shares Stats from Market Intelligence Project
At CEDIA EXPO 2011, the organization unveiled a comprehensive data collection initiative it has been working on since May-the Size and Scope of the Residential Electronic Systems Market in the U.S. 2011. The information gathered from this project is "vital" for the industry, said CEO Utz Baldwin.
According to CEDIA, the project begun as a result of the lack of information available specific to the custom channel--how the channel is represented in the larger residential electronic systems market and trends that should be tracked. Additionally, the organization reports that 74 percent of CEDIA membership is currently utilizing industry data to make business decisions. And only 39 percent were satisfied with the research currently available.
The purpose of the project included gathering more information on the market at large that will help to create better products and services to the membership as well as manufacturers.