Cell Phone Industry Says: Users Want Prints!
As the imaging and wireless industries continue getting better acquainted, we are seeing more and more stories of how the two are beginning to work together. The concept of getting prints from camera phones has been a foreign one to both sides of this equation. Most imaging dealers have never really considered the devices a serious picture-taking tool and the most wireless locations have never considered photo prints a big part of their users’ experience.
Alex Aladort, Platinum Wireless’ Director of Business Development, will quickly admit that photo printing services simply weren’t on his radar. Platinum actually acts in much the same manner as distributors do in the imaging industry, as middlemen for wireless locations in U.S. When Sony introduced him to their SnapLab he thought, “Pretty cool,” but when they demo’d the unit’s Bluetooth capability, “The light bulb went off over my head.”
After Aladort took out his Blackberry and sent his images to the Bluetooth-enabled SnapLab and eyed prints seconds later he thought, “How many cell phone customers do the locations I deal with have that are upgrading phones and haven’t been able to do anything with all the images they have on the old phone?”