TCL, which boasts a position as the #2 smart TV brand in market share in America after 51 months on the U.S. market stage, according to Senior VP TCL North America Chris Larson, is now entering the home and personal audio categories in the U.S.
The announcements came at CES 2019, where the company also alluded to new technologies being developed with partner Roku. These include the first-ever 8K TCL Roku TVs, which it says will support the latest HDMI standards and upscaling technology for display of 4K and Full UHD content. TCL said it plans to have 8K technology represented in 75-inch-and-larger TVs. Aaron Dew, director of product development at TCL North America, said that TVs will be ready for the next stage of 8K development.