At CES 2020, Hisense introduced the latest iterations of its Laser TV technology in the various form factors. These range from the L5 4K Ultra Short Throw Laser TV to a prototype of the Hisense Self-Rising Screen Laser TV.
Dr. Lan Lin, executive vice president of Hisense Group, announced that these introductions are within a broader context of the Hisense Group’s overriding goal – which, having added the Toshiba brand to its portfolio last year, is to target 40 million TV sales annually, and to become among the top two global TV brands. The company’s overseas sales revenue increased over 20 percent in 2019, he said.
Dr. Liu Xianrong, Hisense’s chief scientist for its Laser Display division, talked up the new laser TVs, noting that among the benefits of laser technology is the fact that it consumes half the power of LCD TVs of equivalent size.
In its laser TVs, the company employs its TriChroma engine, says Hisense, which enables the color display of laser TV to achieve reproduction of 90% of colors discernable by the eye. Moreover, says Hisense’s laser TVs are the only display products that meet the BT2020 color standard.
“Hisense firmly believes that laser display will dominate in the future,” Lin said.
David Gold, Hisense Americas’ vice president, cited research showing that the brand last year was the fifth-largest TV brand in terms of unit growth.
Gold also talked up aspects of the Hisense line that were not related to laser technology, speaking of the company’s imminent introduction of the Model H9G Quantum Android Series TV, due out in Spring, which among its features will boast 1,000 nits of peak brightness, Dolby Atmos audio processing, and a panel with a 120Hz refresh rate ideal for gamers.