Samsung Electronics has introduced its 2020 QLED 8K line at CES 2020, featuring AI-based innovations and other technologies that add to the consumer’s immersive viewing experience.
The QLED 8K lineup consists of several sets that offer enhanced smart home integration powered by the Tizen operating system, and that leverage machine learning for optimized audio, video and smart capabilities, says the company; the sets also allow consumers to access new features such as Samsung Health.
The flagship Q950TS QLED 8K TV is Samsung’s first TV to combine premium 8K picture quality with surround sound audio and an ultra-thin form factor.
The Q950 design has a near-nonexistent bezel around the display to create a screen-to-body ratio of nearly 99 percent. When consumers watch from the average viewing distance of 10 to 15 feet, the bezel disappears to create what the company calls an immersive Infinity Screen effect. What is more, the Q950 is just 15 millimeters in thickness and features a completely flat back, which allows flush placement against a wall, or display in silhouette on a media stand.
The entire 2020 QLED 8K lineup meets the requirements of the 8K Association’s Certified Test Specifications and carries the CTA 8K Ultra HD Display Definition logo.
This year, with all Samsung 8K sets, consumers will also be able to stream AV1 codec videos filmed in 8K. Samsung says it is also working with partners like YouTube to create pathways for streaming native 8K content.
Other features on the Q950 include the next-generation Quantum Processor 8K with improved AI-based upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image where needed, regardless of the content source.
The Q950’s AI attributes include the Adaptive Picture feature, which analyzes the brightness of the room, as well as the scene being played on the screen, to optimize brightness and maintain contrast.The AI ScaleNet feature uses compression to cut the amount of bandwidth needed to stream content, for a higher-quality image, and a smoother streaming experience, even if viewers have a slower internet connection.
Audio performance has also been given its due on the Q950, says the company. There are speakers on every side of the display, as well as woofers in the back to deliver virtual 5.1-channel surround sound. The Object Tracking Sound+ feature detects the movement of objects on the screen and adjusts audio accordingly.Active Voice enhances voice clarity in response to ambient noise in the room. And Q-Symphony can be used to create a more dynamic soundscape by pairing the Q950’s speaker with the audio of a Samsung Q series soundbar.
Samsung is integrating Amazon Alexa and Google Assistant directly into its premium lineup of smart TVs across the board, including on the Q950.
The Q950 also offers an improved, more intuitive Universal Guide, and through Samsung TV Plus, Samsung’s free smart TV video service, consumers can access new content on the current roster of 100 channels, even if they have cut the cord with an Internet connection.
Later this year, the Samsung Health on TV feature will debut. Through this feature, consumers can enjoy a fitness and wellness solution that integrates into their schedules, and will be able to see their activities, track their progress, and pursue shared fitness goals with their families. They will also have access to free, exclusive content from leading partners, including Calm, Fitplan, Jillian Michaels, Echelon, obé fitness, and barre3.