Sony Corp. President and CEO Kazuo Hirai offered a sweeping review of Sony’s greatest technological and sales achievements in 2017, as the solo presenter at the company’s pre-CES press conference Monday evening. As he has in every presentation for the company, he cited Sony’s commitment to producing products that adhere to the Japanese concept of “Kando” – something that inspires and satisfies the emotions, heart and spirit.
Here are some of the speech’s highlights:
- He opened by touting the sales success of the Playstation 4, revealing that 73.6 million units have been sold since its launch.
- He said Sony is following up the intro of its first Bravia OLED TVs last year, which were “extremely well received,” with a second-generation line supporting Dolby Vision – the A8F series in 65- and 55-inch screen sizes (pricing and availability to be announced later) – and that will include 4K HDR picture processing via the new X1 Extreme chip. The processor offers twice the real-time processing power of the current processor. The chip is also capable of processing 8K HDR content in real time, he said, and of rendering up to 10,000 nits brightness and 100 times wider dynamic range than is available through the current broadcast TV standard.
- He spoke of the impending introduction of the HT-Z9F 3.1-channel soundbar ($899.99; Spring availability), which will be the first from Sony to support Dolby Atmos technology.
- He unveiled Sony’s latest “truly wireless” splashproof compact cable-free sport headphones.
- He spoke of advances in Sony’s image-sensing technologies, which will combine with AI technology to contribute to safe autonomous driving, promising “highly differentiated product concepts.”
- He focused on the technological progression of Sony’s robotics technologies, and showed off a video of advancements that have been realized in the company’s Aibo dog robot. Now on sale in Japan, the robot has achieved learning capability.
“These technologies are intuitive, convenient, and empathetic,” he said.