Roundtable: Distributors Dig Deep
Trends: The nature of the e-tail marketplace challenges manufacturers to maintain the pricing integrity of their products. WYNIT has responded to this objective by creating customized ‘authorized dealer’ programs that ensure compliance with each manufacturer’s MAP policy.
Warren Chaiken, president and COO, Almo
Challenge: Because of today’s economic conditions, our dealers need to make every sale count while also operating their business more effectively. At Almo, we help our dealers by maintaining an outside sales force that [advises] the dealers on what to sell and how to add profits to every sale.