Roundtable: Distributors Dig Deep
Trends: Over the past year we have significantly increased our focus on consumer electronics categories, adding important new vendor lines and programs for our customers. At one time we were a computer products distributor who also sold CE products; now we are a strong CE and computer products distributor, helping our customers source and manage TV, home theater, GPS and portable entertainment assortments.
Gary Palenbaum, vice president of product marketing, SYNNEX
Challenge: Economic conditions in the retail space present the biggest challenge for retail customers this year. SYNNEX can ease the pressure and the liability by offering value-added services. Consignment for entry into marketplaces while offloading the asset liability is one example.