Jacki Montgomery, the second-generation female owner of Sound and Service, Inc., watched her late mother open the store in the late '70s. "[The industry] has a much more open attitude now," she says. "We (women) are a much better accepted minority. You gain respect if you're knowledgeable in your field. She (Montgomery's mother, Pat Ieke) was really, truly swimming upstream. She would walk to the registration desk at a show with her husband, and they wouldn't make eye contact with her. We're much more openly welcomed in the industry now than we were then, but by far we're still the minority. Very rarely am I excluded from anything. In retrospect, my mom was."
Vicky Scrivner, owner, Santa Fe Auto Sound, worked in a young industry in the '70s as she was starting out in her parent's auto sound business. "The guys in the industry were great," she says. "In the late '70s, people in the industry seemed to be more accepting because there were more younger people. The men in the industry were really good and really encouraging."
As Montgomery explains, "You can't just close your lips and let something go by." Employing humor, behavior modification, strong will and tolerance, the women earned the respect they needed to continue in today's CE market.