Montgomery stressed that there is a big plus to the details a woman can bring to the business. "We bring an approach to the consumer electronics industry that men do not necessarily see," she says. "Men go out and get the job done and do it well. Women see the fine points. It's like putting a table and chairs around a dining room table and then adding the flowers at the end. My guys are professional and attend to the customers' needs. My guys give and give and give. There are just some things that a woman will see or hear that a man will not. There is certainly a place for us in this market. I think there should be a woman in every single store."
"I don't think I see things as black and white as a man might," says Sanford. "I see things in a multifaceted way. Women are prone to see more layers. That always comes into the communication. From the sales perspective, I do bring more of a fit and finish and look and the qualitative, feeling side. I do tend to think more about the way people feel than a male counterpart may. That's probably where I go first."
Rodammer also says she deals with a lot of women for the big custom jobs, and "it makes it more comfortable." In addition, Rodammer believes generally women multitask better. "That comes with having children and having to run umpteen things at a time."