In a traditionally male dominated industry, women dealers prove they are an essential part of the retail machine
By Jamie Marturano
While the business world is often a battleground of the sexes, women in the consumer electronics industry, in particular, just can't catch a break. From the suppliers to the customers, the industry is thick with testosterone. But as seven women recently told Dealerscope, the industry formerly reputed for selling "boys' toys" could use a heavier dose of femininity. In fact, these seven female CE retail owners claim they have an advantage today over an all-male retail outlet. However, when each of them started in the industry in the 1970s and '80s, they faced more obstacles than benefits.