Channel IQ Debuts Authorization Badge
Channel IQ Wednesday announced the arrival of what it calls the first third-party Dealer Verification Badge. The product is designed to help give retailers confidence in the legitimacy of products and combat counterfeiting.
"There have always been seals and badges for payment processing, post sale warranties, customer service and dispute resolution; but there has never been a third party system that guarantees the existence of manufacturer support for a transaction," Wes Shepherd, Channel IQ's founder and CEO, said as part of the announcement.
"Now consumers will be assured of the legitimacy of the product, warranty and manufacturer customer support. Furthermore, retailers can provide extra assurance that they themselves are providing valuable service outputs to consumers versus just selling on price."