Charity Hardwick Named Vice President of Sales and Marketing at Soundcast
Soundcast, an award-winning manufacturer of premium, weather-resistant portable audio products, is pleased to announce Charity Hardwick has been named Vice President of Sales and Marketing. Shortly after the sale of the company in 2015 to a private equity investment firm, Soundcast recruited Hardwick for the role of Director of Sales and Marketing. Hardwick brings over 16 years' experience in sales and marketing management to the position, with expertise in manufacturing, distribution, rep-level, specialty CI, and retail placement.
"Charity's tremendous energy, strong CE background and eye for innovation have been invaluable assets for Soundcast's continued success and growth as a brand," said Oscar A. Ciornei, president and CEO, Soundcast. "She has a real understanding of product development and manufacturing, two areas the OAC Group (managing partner of Soundcast) has been entrenched in for nearly 30 years, and I knew she’d be a great addition to the Soundcast team.”
Since joining the executive team at Soundcast, Hardwick has delivered on the company’s tactical goals of realigning both the go-to-market strategy and branding of the company. Through deep market analysis, the company has reached consumer-level understanding that has set the foundation of the company’s current and future development initiatives.