If you were to ask me to pick one word that could capture the pure essence of what HTSA’s Fall Conference was all about, I’d have to settle with excited. The members in attendance, which accounted for about 90 percent of the entire HTSA membership, were excited to be not only in Chicago, but at the hotel where the organization got started 20 years ago—The Westin on Michigan Avenue. The vendors on hand were excited to get face time during their various one-on-ones with members. And, heck, even the press there were excited to have the opportunity to speak on a panel in front of the entire audience.
There’s just a sense of excitement around everything that’s going on at HTSA, and it was apparent from Executive Director Jon Robbins’ opening State of the Union address, through the final minutes of the Vendor Fest, hosted on the closing day of the show.
During his address, Robbins hit on several points that have really defined his first year at the helm of the organization he once was a member of. For starters, he reaffirmed his commitment to making everything that the organization does about education. The Masterclass series that got underway this year, with multiday workshops on audio and technical skills, is just one example of that commitment. Robbins hinted at future classes that would be offered through partnerships with vendors and other members in the industry.