Industry Leaders Demand Broader “Fair Use” Guidelines
It seems like the mantra “know your customer” has been hammered into every businessman’s head since day one. Apparently most content providers stopped listening the day the Internet became an important and obvious distribution stream for digital files.
While that attitude is slowly changing, “fair use” practices are still being debated and, in many cases, hindered by content providers. Until content providers settle those issues - which essentially boil down to consumers’ rights to transfer the content they’ve already purchased from one personal device to another - consumers can’t enjoy the full function, purposes and overall experience of many CE devices, industry leaders said during the “Digital Technology: Making the Dream of Anytime, Anywhere Access to Content Come True” panel at the CEA Washington Forum this week in Washington D.C. Lack of a fair use precedent also stymies technology and product innovation, as well as overall CE sales, panelists said.
“If the consumer gets a subset of the full experience they expected to have, they will go somewhere else,” said Blake Krikorian, cofounder and CEO of Sling Media. “The critical thing is that the consumer is treated as king. Just because you treat the customer as king, doesn’t mean an industry is failing.”